Real Doubles Sales Volume in 2024
by Amerivest Pro-Team
🔍 TL;DR – Key Takeaways:
- Real Brokerage achieved a 100.1% increase in U.S. sales volume in 2024, reaching $42.4 billion.
- The company's growth is fueled by an agent-first model, innovative tech, and strong culture.
- Private Label and ProTeams empower team leaders and independent brokerages to scale.
- Amerivest Realty transitioned to Real in 2024, becoming the Amerivest Pro-Team.
- Learn more about what a real estate broker actually does in our latest insight.
🚀 Real’s Record-Breaking Growth
In a year when many brokerages experienced modest gains or flatlined performance, The Real Brokerage surged ahead with a staggering 100.1% increase in U.S. sales volume, reaching $42.4 billion in 2024. According to the 2025 Real Estate Almanac, this positioned Real at #5 in total U.S. sales among all brokerages. Notably, Real was the only top-10 brokerage to post triple-digit growth, setting itself apart as the fastest-growing publicly traded real estate company in North America.
💰 A Financial Model Built for Agents
At the heart of Real’s momentum is a model designed to reward performance, not extract fees. Agents enjoy an 85/15 split with a low annual cap and no monthly fees—a standout offer in the national landscape. After capping, agents earn 100% commission and can also tap into multiple wealth-building pathways through revenue share, equity awards, and performance-based incentives. This model isn't just attractive—it’s transformative for agents serious about building a long-term business.
🛠️ Technology That Works for You
Real’s proprietary transaction platform, reZEN, simplifies workflows, supports compliance, and offers a seamless experience from contract to close. Layered on top is Real’s AI assistant, Leo, which handles agent queries with context-specific responses—cutting administrative time and boosting productivity. These innovations help agents focus more on clients and closings, not paperwork.
📦 Programs That Empower Teams and Brokerages
Real’s Private Label and ProTeams programs are designed for serious growth. Private Label allows established brokerages and brands to join Real while maintaining their identity. ProTeams gives team leaders full control over compensation structures, team splits, and branding—scaling without bureaucracy.
🤝 A Culture of Support and Opportunity
Real invests in agent development through Real Academy, coaching programs, and an engaged online community. Leadership is transparent and accessible, and agents collaborate across markets. It's a company built to grow people, not just numbers.
🏗️ Vertical Integration = New Income Streams
Real also integrates services like One Real Mortgage and One Real Title into its platform, creating a full-service experience for clients and additional income opportunities for agents. It’s not just horizontal growth—it’s vertical innovation.
🏡 Why Amerivest Realty Made the Move
After more than 20 years as a successful independent brokerage, Amerivest Realty made the move to Real in 2024. We saw where the industry was headed and knew our agents and clients deserved more—more tools, more freedom, and more financial upside.
As the Amerivest Pro-Team powered by Real, we’ve kept our people-first culture while unlocking powerful national tools, low-fee structures, and the tech needed to lead in any market.
We're not just keeping pace—we're setting it.
👉 Want to understand the broker’s role in more detail? Read our newest insight: Who Is a Real Estate Broker—And Why It Matters.
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