Top-producing Amerivest Realty brings a transaction history of more than 5,000 sales valued at nearly $2.5 billion across Florida, Colorado, Minnesota and Wisconsin TORONTO & NEW YORK – Nov. 4, 2024 – The Real Brokerage Inc. (NASDAQ: REAX), a technology platform reshaping real estate for agents, home buyers and sellers, today announced that Amerivest Realty, led by industry veteran Joe Ballarino, has joined Real. The addition brings hundreds of agents serving clients across Florida, Colorado, Minnesota and Wisconsin. Ballarino brings nearly 30 years of technology and real estate experience. He began his real estate career as an agent at Winfield & Associates, Amerivest’s predecessor, in 1994. He rose through the ranks and took full ownership of Amerivest in 2016, transforming it into a multi-state online brokerage. In addition to a successful career as a brokerage leader, Ballarino has served as President of the Naples Area Board of Realtors®. He also held the role of COO of Real Estate IS, a technology subsidiary of Florida Realtors, where he launched Form Simplicity, a transaction management platform. He has also been actively involved in Florida Realtors and the National Association of Realtors®, serving in various leadership roles. “Joe’s commitment to technology and education equips agents with the tools to elevate client service,” said Real President Sharran Srivatsaa. “This aligns seamlessly with Real’s mission of innovation and excellence, and we’re excited to support Joe and his team as they continue to push boundaries in the industry.” Since taking full ownership of the brokerage in 2016, Ballarino has expanded Amerivest into a technology-driven brokerage supporting agent growth with innovative tools and training, closing nearly 5,000 home sales worth close to $2.5 billion. In 2023, Amerivest achieved about 1,000 sales valued at more than $500 million. “Amerivest was built on the foundation of empowering agents with the tools and technology to succeed,” Ballarino said. “Joining Real allows us to take our platform even further, providing agents with unparalleled resources while tapping into Real’s collaborative culture.” About Real Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence throughout the U.S. and Canada, Real supports more than 22,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses. Forward-Looking Information This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding Real’s ability to continue to attract agents. Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to Real’s business objectives, expected growth, results of operations, performance, business projects and opportunities and financial results. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets, economic and industry downturns, Real’s ability to attract new agents and retain current agents and those risk factors discussed under the heading “Risk Factors'' in the Company’s Annual Information Form dated March 14, 2024, a copy of which is available under the Company’s SEDAR+ profile at www.sedarplus.ca. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Investor inquiries, please contact: Ravi Jani Vice President, Investor Relations and Financial Planning & Analysisinvestors@therealbrokerage.com908.280.2515 For media inquiries, please contact:Elisabeth WarrickSenior Director, Marketing, Communications & Brandelisabeth@therealbrokerage.com201.564.4221

At Amerivest Realty, we prioritize the interests and well-being of our clients above all else. In our commitment to uphold the highest standards of integrity and transparency in every transaction, we have instituted a policy that goes beyond standard industry practices: requiring a written seller’s disclosure for every property transaction. This requirement isn't mandated by law, but at Amerivest Realty, we believe in setting higher standards to benefit everyone involved in the buying and selling process. The Importance of a Written Seller’s Disclosure A written seller’s disclosure provides a clear record of the condition of the property at the time of sale. This document is crucial, even if the seller has never lived in the property. It allows the seller to provide detailed information about the property’s state, including any known issues or potential concerns that might not be visible during an ordinary inspection. Here’s why this matters to you: Enhanced Buyer Confidence: As a buyer, receiving a detailed disclosure gives you a clearer understanding of what you are purchasing. It helps set the right expectations and reduces the likelihood of unpleasant surprises after you have closed the deal. Reduced Risk of Post-Sale Disputes: With a written disclosure, all parties have a documented reference that can significantly diminish the chances of disputes over undisclosed issues. This leads to smoother transitions and more satisfied parties on all sides of the transaction. Transparency Leads to Trust: Knowing all the facts before making one of the most significant financial decisions of your life fosters a sense of trust between buyers and sellers, facilitated by our Amerivest Realty associates. Clarifying Legal Requirements While disclosure of material facts affecting a property’s value is required by law, it is not mandated to be in writing. However, Amerivest Realty enhances this requirement by mandating that these disclosures be documented in writing. This approach not only aligns with legal expectations but also significantly bolsters the documentation and transparency of the transaction. Benefits to Sellers Sellers also gain substantial benefits from providing a written disclosure: Protects from Future Liability: By disclosing known issues up front, sellers can avoid potential claims or legal actions from buyers after the sale. Speeds Up the Sale Process: Transparency can expedite the negotiation and decision-making process, as buyers may be more willing to commit when they feel fully informed. Enhances Reputation: Sellers who are open about the state of their property are often seen as trustworthy, which can be advantageous in future real estate dealings. Why Choose Amerivest Realty? Choosing Amerivest Realty means working with a team that stands for transparency and ethical practices in all aspects of our operations. Here’s why this matters: Commitment to High Standards: Our policy of requiring written disclosures is a testament to our commitment to high standards and ethical practices, ensuring that all parties are treated fairly and with respect. Experienced Associates: Our associates are trained and experienced in navigating the complexities of real estate transactions, ensuring that disclosures are complete and accurate. Consumer Protection: We aim to protect our clients through proactive policies that help avoid complications and disputes, making each transaction as smooth as possible. Tailored Services: At Amerivest Realty, we understand that every client's needs are unique. We tailor our services to meet your specific requirements, ensuring that you receive personalized attention and care. In choosing Amerivest Realty, you are partnering with a real estate company that values transparency and trust as much as you do. Our requirement for a written seller’s disclosure is just one of the many ways we protect our clients and ensure that every transaction is handled with the utmost integrity. For more information on how we can help you navigate your next real estate transaction, contact Amerivest Realty today. Let us show you how our commitment to excellence can make all the difference in your real estate experience.

As Joe Ballarino, President & CEO of Amerivest Realty, with a brokerage that proudly serves nearly 500 Realtors® across 4 states, I would like to share my insights on the recent settlement agreement announced by the National Association of Realtors®.  This agreement has sparked a significant conversation about the future of real estate transactions in the United States, particularly regarding commission structures and the role of Realtors®. First and foremost, it's essential to acknowledge that commission rates have been negotiable for as long as I have been licensed, since 1994. The real estate industry has seen various alternative brokerage models come and go over the years. Despite these changes, one constant has remained: the market has effectively determined commission rates based on the value of services provided by Realtors®. This equilibrium suggests that the rates charged are both correct and just, reflecting a fair market price for the valuable services Realtors® offer to both buyers and sellers. The recent settlement and the discussions surrounding it may bring about certain adjustments in how real estate transactions are conducted. However, it's crucial to understand that these changes are not entirely unprecedented. The real estate market is dynamic and has always adapted to regulatory changes and market demands. In light of the settlement, it's possible that Realtors® may face additional responsibilities to comply with new regulations. Such increased workload could logically lead to an adjustment in commission rates to cover the added efforts required by our industry professionals. Therefore, contrary to concerns about reduced earnings for Realtors®, the outcome of this ruling might necessitate an increase in rates to compensate for the extra work now imposed upon the industry. In summary, while there may be minor adjustments in the day-to-day processes for Realtors®, I anticipate little change for consumers. The transaction process managed by Realtors® is expected to continue compensating professionals at the same or possibly higher rates than currently observed. The location of these rates on the closing statement is, in essence, a matter of semantics. What remains clear is the indispensable value Realtors® bring to the real estate transaction, a value that is recognized and appreciated by both buyers and sellers across the United States.

Amerivest Realty is thrilled to announce an important change that marks a significant step forward in our mission to provide the best possible service to those navigating the real estate market: our website has moved to a new domain: Amerivest.RealEstate This change is more than just a new address on the internet. It's a reflection of our dedication to clarity, efficiency, and trust in the real estate journey. The new .realestate domain makes it immediately clear what our business is all about, ensuring that when you're looking buy, sell or rent a home, you know you've come to the right place. Why This Change? Clear Focus The .realestate extension leaves no doubt that you're accessing a platform dedicated exclusively to real estate, enhancing your search for properties or real estate advice. Improved Search Engine VisibilityWith a domain that matches exactly what you're looking for, amerivest.realestate is designed to perform better in search engine results, making it easier for you to find us and our listings. Trust and AuthorityA .realestate domain underscores our specialization and commitment to the real estate industry, reinforcing the trust you place in us to guide you through your real estate transactions. Innovation and Forward-ThinkingEmbracing this change reflects our ongoing commitment to leveraging the latest technologies and strategies to serve you better. What Does This Mean for You?Our move to Amerivest.RealEstate is about improving your experience and ensuring you have access to the most reliable, comprehensive, and user-friendly real estate brokerage available. While our domain has changed, our core values and commitment to excellence remain the same. You can continue to expect improvements in level of service, expertise, and dedication from our team. Join Us on This Exciting JourneyWe're excited about the future and what this change signifies for our relationship with you. Visit us at amerivest.realestate and see how we're setting new standards in real estate services. Whether you're buying, selling, or simply exploring the market, Amerivest Realty is here to support you every step of the way.

We're excited to unveil our latest venture: Amerivest Realty is now diving deep into the heart of Wisconsin. With its blend of urban allure and countryside charm, Wisconsin's real estate market offers an array of opportunities for homeowners and investors. As Amerivest Realty expands its footprint in Wisconsin, we're eager to bring our expertise to this dynamic landscape. Calling All Wisconsin Realtors®! If you're a Realtor® in Wisconsin and passionate about the local real estate scene, we want you on our team! As we chart new territories, Amerivest Realty is in search of real estate professionals who know the state's market inside out. Partner with us and benefit from our robust resources, dedicated support, and a network that champions success. Learn About Our 100% Commission Plans. Your Gateway to Wisconsin Real Estate: AmerivestRealty.com Begin your Wisconsin property journey with ease at AmerivestRealty.com. Our platform showcases the best of Wisconsin real estate, from serene lakeside retreats to buzzing city apartments. Dive into a seamless search experience, tailored to help you find that perfect Wisconsin property. Join us as we celebrate this new chapter in Wisconsin real estate. Whether you're a Realtor®, a prospective buyer, or someone with a keen interest in the state's property market, Amerivest Realty is here to make your Wisconsin real estate dreams come true.

Amerivest Realty, a leading national real estate company, is thrilled to announce the expansion of its brokerage services to the state of Minnesota. This initiative is designed to provide exceptional real estate services to both Realtors® and consumers, furthering Amerivest Realty's commitment to offering top-tier real estate solutions nationwide. "This is an exciting time for Amerivest Realty," said Joe Ballarino, CEO of Amerivest Realty. "We've seen substantial growth and success in our existing markets, and we are eager to bring our sophisticated and customer-focused services to the dynamic real estate market in Minnesota." Realtors will benefit from Amerivest Realty's robust support system, which includes access to state-of-the-art technology, ongoing training and development programs, and a collaborative professional community. Amerivest Realty's inclusive platform is designed to empower real estate professionals to grow their business and provide the highest level of service to their clients. For consumers, Amerivest offers a streamlined real estate experience. Whether buying, selling, or renting, clients have access to Amerivest Realty's extensive network of experienced Realtors®, comprehensive market insights, and advanced digital tools to facilitate smooth and successful transactions. "We are committed to delivering the best possible service to our clients," added Ballarino. "Our team of dedicated professionals, combined with our innovative technology, will offer unparalleled real estate services in Minnesota." The expansion into Minnesota further solidifies Amerivest Realty's position as a premier real estate brokerage firm in the United States. With its innovative approach, Amerivest Realty is set to revolutionize the real estate industry in Minnesota, offering unmatched service to Realtors® and consumers alike. Amerivest Realty is a full-service real estate brokerage firm, providing comprehensive real estate services across the United States. The company's mission is to empower real estate professionals and consumers through innovative technology, extensive market knowledge, and exceptional customer service.

Visitors to the Sunshine State often fall in love with its pristine beaches and laid-back communities. When it comes to luxury real estate along the Gulf, Naples is the perfect place to call home. This city combines the best weather, location, and amenities, often placing it among the top-rated locales in the country. If you’re new to Naples and want to learn more, keep reading for answers to five common questions people often ask about the local real estate. Learn more about the market conditions, and be sure to find a Realtor® with Amerivest Realty to find the right home!  Is Naples a Buyer’s or Seller’s Market? Collier County experienced one of the hottest real estate markets over the previous 12-month period, creating better conditions for sellers. The Federal Reserve has continued to raise its interest rate for home financing, which can fluctuate the market for both buyers and sellers. Naples luxury real estate has a higher market for cash sales, coupled with a continued increase of all-cash purchases nationwide. Naples continues to see more prospective buyers versus available listings, giving sellers more advantage. There are a lot of factors at present which can impact the outcome of your new home purchase or property listing. A qualified Realtor® can help you navigate the real estate process to create lasting value for your investment. Amerivest Realty has the experience and technology to achieve your property goals backed by market trends and more. Is it Better to Buy or Build a New Home?  Many buyers moving to the Gulf ask if it is an ideal option to build a new home versus buying a property. As always, there are benefits and drawbacks to each route based on your individual needs and preferences. There are many reasons why you should consider buying an existing home (ranging from classic estates to brand-new builds), but remember that a new build can provide a range of benefits, including: Building Your Custom Design — Some buyers come to Naples because it is often rated the top place to live in the country but have a dream property of their own. In these cases, building from the ground up can achieve the perfect outcome Introducing Modern Tastes — As opposed to a complete overhaul when remodeling an older home, you can start with a clean slate and add modern style to your build. Builders will provide a range of options for every detail, enabling you to keep your custom build while generating a timeless property. Constructing on Ideal Land — Naples is always expanding, giving buyers the opportunity to place their homes on perfect pieces of real estate. Buy a vacant lot near prime golf courses, open spaces, or the beach. Your Realtor® will be able to provide market insights as to the return  Meeting Most Current Building Codes — Florida is known for having stricter building codes, with newer updates bringing in the safest and most efficient developments. Building a new home ensures everything is up to speed and as safe as possible. Benefitting from Modern Technology — In addition to your home meeting modern codes you can benefit from a bevy of modern innovations. Home security systems, advanced lighting options, wireless technology, and more will make your home smarter and more efficient. Reducing Energy Costs — Meeting codes and relying on modern technology can both help to reduce your energy costs. Over the life of your home, these savings can prove to be considerable. Many buyer-turned builders benefit from this statistic when deciding to invest in a new home build. Avoiding the Competition — Citing previous data, the Naples real estate market is still in the Sellers’ hands, generating considerable competition amongst prized properties. Investing in a vacant lot and building your home avoids the bidding war, avoiding overpayment or losing out on the perfect property. Creating Lasting Value — Ultimately, building a home of your own will ensure that you get the most return from your investment. Properly maintaining your new home provides decades of value, becoming a generational asset or a prime part of your property portfolio. So is it a good idea to build your new home in Naples as opposed to buying an existing one? The biggest consideration is budget, as it will always be more costly to build from the ground up. Statistics show that the average cost to build a home was close to 10% more than buying an existing one, although recent market conditions have generally increased the cost of materials and labor. How Long Will It Take to Buy My Naples Home? One of our most common questions upfront when buying real estate is how long the process will take. There is often little benefit to rushing the process of purchasing a home, but it can help to keep in mind that closing on a property tends to take around 30 days from the acceptance of an offer to the final closing. Your timetable may differ based on specific requirements or scheduling availability. In some cases, sellers may be incentivized with a fast closing, getting them the payment distribution and free of the title within two weeks. In many cases, the agreed-upon schedule may take upwards of six weeks to fully complete.  Should I Consider Retirement in Naples? Florida is known as a haven for retirees looking for an active lifestyle to match the beautiful weather. There are many reasons to consider moving to Naples as a retired citizen, including: Premium Outdoor Access — Naples is situated along the Gulf of Mexico next to open spaces, wildlife preserves, and more. Residents can find a lot to do here, whether that includes boating the open waters or golfing on one of many premium golf courses. Ideal Weather Conditions — The Gulf weather ranges from the low 90s in the summer to the 70s during wintertime. As a resident, you can enjoy the year-round weather to make the most of our outdoor activities. Ample Activities — Beyond soaking up the sun at a local beach, residents can find plenty to see and do across the city. Absorb the arts scene, explore the museum, or set out on one of many trails. Naples offers unique attractions and activities for residents of all ages. Tax Relief — Beyond the advantages of no taxes on pensions, income, or benefits, permanent residents can gain additional tax relief through the Homestead Exemption. Overall Safety — Retired citizens enjoy living in comfort and luxury here in Naples, and are able to do so thanks to a remarkably low crime rate compared to the bigger cities of Florida. Residents report feeling safe across most sites at all hours, providing additional peace of mind for active seniors. Is Naples Real Estate a Good Investment? The luxury and allure of this Gulf-side, beachfront, golf course community combined with beautiful weather provides ample incentive for buying a home, vacation residence, or investment such as a rental property. A majority of residents own their homes, yet the booming tourism and medical industries have introduced additional renters to the market. The recent normalization of remote work has also allowed many buyers to live where they want without having to commute. This Paradise Coast locale is known for its affluent neighborhoods and high-end amenities. As an investment, Naples real estate is a safe bet for long-term use or as a rental property.  Find Your Home in Naples With a Local Realtor®  If you’re ready to buy a new vacation getaway, full-time residence, or investment property, it pays to team up with a local professional who knows how to get the job done. Amerivest Realty specializes in buying and selling Florida real estate along the Gulf of Mexico, including Naples, Estero, Marco Island, Bonita Springs, and beyond. We strive to simplify the process for clients while giving them the insights needed to move forward with confidence. Ready to buy your home in a beautiful location such as Naples, Florida? Contact us today to speak with a local Realtor® about your property goals!

When buyers look for Florida real estate, they often search for the best places to live across the state. Most often, the top result is Naples. There are many fun reasons why you should move to Naples, but the question remains — where do you settle down? Quality Naples Real Estate Below is five unique and highly rated neighborhoods with Naples real estate at its finest. Keep reading to see which area meets your goals before getting in touch with one of our local Realtors®. Park Shore Located in between the Moorings and beautiful Pelican Bay, the Park Shore neighborhood yields quality diners, the luxurious Park Shore Resort, unique boutiques at the Village Shops on Venetian Bay, and more. Locals also enjoy direct entry to the Gulf as well as access via Inner Doctors Bay. You can find a number of exclusive golf clubs to choose from. Park Shore real estate features a wide number of high-end condos and luxury homes to match the surrounding businesses. You can find waterfront properties along the beach or close to the Botanical Garden. Keep in mind that the market here is very competitive, so you'll have to have a strong offer ready to get the perfect home. Residents benefit from the relative proximity of all necessities, making Parking Shore one of the most walkable neighborhoods. Bike access is not as plentiful as other areas, but commuters can find a plethora of goods and services within a 10-minute drive. Old Naples As the name implies, Old Naples features picturesque landscapes and luxurious properties amongst historically beautiful streets. Beyond the legendary food options and scenic beaches, the prestigious neighborhood features Naples Pier, located next to Millionaires' Row — an impressive collection of beachfront homes for wealthirr buyers. When it comes to convenience, Old Naples ranks among the most walkable locales in the city. Most errands and tasks can be done on foot, making this area very walkable. Explore the area to see just how valuable location can be. Real estate in Old Naples ranges features a lot of Medditeranean-style homes, as well as historic masterpieces and contemporary builds. You can also search for a range of luxury condos to meet your needs. Coquina Sands Neighboring Old Naples to the north is the highly sought-after Coquina Sands neighborhood. Residents love their access to the Gulf both directly and via Doctors Pass, as well as proximity to open spaces such as Lowdermilk Park (which is still closed dure to Hurricane Ian). When it comes to luxury real estate, Coquina Sands is often considered among the top places to reside across Naples. Residents love their access to pristine beaches from both single-family estates and high-end condos. Coquina Sands is among the top five most walkable Naples neighborhoods, and it does feature more bikeable areas than other nearby areas.  Aqualane Shores Further south down Gulf Shore Boulevard you'll find the beautiful Aqualane Shores neighborhood, featuring waterfront access and deep channels for yachts and other vessels. Its prime location next to Old Naples and other desired locales makes this neighborhood one-of-a-kind. While more spread out than its historic neighbor, Aqualane Shores does offer prime entry to beaches, bike trails, and close access to Tamiami Trail. Residents have waterfront access to many locales, adding to the value of local homes. Aqualane Shores real estate is very exclusive but in high demand, which is why it is vital to team up with a trusted Realtor® to get the job done! Port Royal Our final stop just south of Aqualane Shores is the historic Port Royal neighborhood, complete with premium homes at higher price points. People love the welcoming atmosphere and premium variety of shops, diners, and cafes. There's a lot to see and do here, which is why many visitors consider buying a home or condo for a long-term residency. Beyond the pirate-themed destinations and avenues, buyers can find uniquely amazing real estate in Port Royal. The current market average across our listing services shows a price point just over 20 million USD. Our Realtor® can help you find Naples real estate at nearly price point! Port Royal is a lot more private than other neighborhoods, sitting at the south edge along Naples Mangrove Bay. Walking may be limited (unless visiting the beach), but nearly all amenities are a short drive away, giving this neighborhood a high quality rating. Buy Your Dream Home With Amerivest Realty Florida real estate enables buyers the ability to live in the paradise of their choosing. Based on your current life goals, activities, and budget, you find yourself favoring one Naples neighborhood over the other.  Amerivest Realty is here to serve as your team when it comes to achieving all of your property goals. We work to simplify the process and optimize the results of your search. Browse listings across the site, sell your home with one of our Realtors® to maximize your value, or contact us online for complete assistance!

The state of Florida is famous for its warm weather, pristine beaches, and welcoming environment. Many people choose to live here, and it's easy to see why! If you're considering buying Florida real estate, it can be hard to choose where to begin your search. Many first-time buyers believe that casting a wide net will maximize the number of relevant listings, but the reality is that narrowing your search will allow your real estate agent to better focus on finding the perfect listings. You may have a list of goals in mind, but where should you start? Amerivest Realty is here to make buying your Florida home or condo simple. Our local Realtors and brokers will tailor your search and empower you to do more. Keep reading for to learn about five of our favorite locations, then browse the listings page to begin your search! Fort Myers One place many buyers like to search is Fort Myers, located close to miles of sunny beaches along Cape Coral in the Gulf of Mexico. The City of Palms has long been a popular destination for vacationers, but is now seeing a big increase in growth. This expansion equates to new amenities in addition to the plethora of historical estates and sites. The main attraction for many buyers in Fort Myers is the affordability. Retirees and growing families move here to get the most property for their dollar. When you add in the shopping, dining, and entertainment options, it's easy to see why this metro area is rapidly growing. Why Fort Myers Real Estate? Proximity to beaches and Caloosahatchee River Overall affordability of homes and condos Ideally suited for retirees Lakeland While most of the cities on this list rest along the coast, the city of Lakeland is centrally located and makes the most of its many nearby lakes. Residents love the quiet lifestyle while still being relatively close to the bustle of big cities like Tampa or Orlando. Beach trips are still within an hour's drive as well as major attractions such as Universal Orlando Resort. Buyers from all walks of life enjoy their Lakeland real estate! Lakeland offers a range of homes, condos, and villas that are very affordable compared to the surrounding cities. Locals love how much there is to see and do here, and cite job opportunities from infrastructure and transportation improvements as positive growth. Why Buy a Home in Lakeland? Quaint, quiet living in a single-family home, condo, or villa Convenient location close to theme parks and more Overall affordability versus neighboring cities Tampa Tampa is one iconic city that combines with St. Petersburg and Clearwater to create the sprawling Tampa Bay metro area. Like most Florida cities, Tampa is experiencing a boom of new growth, bringing in new jobs and improvements to an already flourishing downtown scene. Neighborhoods such as the histroic Ybor City and prestigious Hyde Park offer unique flairs to beautiful properties, giving buyers a variety of choices when deciding on a perfect home. People love the excitement and leisure associated with Tampa. From the booming art and music scenes to professional sports, outdoor recreation, and more, you're sure to be passionate about your new home. Browse Tampa real estate for single-family homes, luxury condos, estates, and more! Why Choose the Tampa Area? Among the safest, fastest growing FL cities Amazing culture, vibrant art scene Real estate costs lower than national average Coral Gables Located just west of downtown Miami, the suburb of Coral Gables offers a plethora of positives to prospective purchasers. Locals love to frequent unique shopping and dining locales, a flourishing arts scene, and about 40 miles of waterfront property. Coral Gables is often rated among the best places to raise a family thanks to highly rated schools, safety-focused traffic circles, and a very low crime rate. From growing families to retirees, working professionals, and university students, everyone has a place to call home in Coral Gables. Buyers and renters can browse through apartments, single-family homes, luxury real estate, and more. Why Buy in Coral Gables? A+ schools and neighborhoods Lots of manicured green space to explore Prime shopping, dining, and entertainment Naples Many people consider Naples, Florida the shining gem of southwest Florida, and for good reason! The city features an ever-evolving landscape with blended architecture from all around the world. This cosmopolitan hub features some of the country's best neighborhoods, from Aqualane Shores to Port Royal and more. When you factor in the warm Gulf weather, it's hard to pass up on buying a home here! What's so great about living in Naples? A few top reasons include: Family friendly — From safe neighborhoods to top-notch schools, families have a lot to benefit from when moving to Naples. Desired shopping and dining — Browse hobby stores, designer boutiques, and more across the city. Naples offers malls, unqique downtown shops, and more. Ideal location —  Located between Bonita Springs and Marco Island, Naples offers the best balance of privacy and convenience. Residents can still get to Tampa or Miami in two hours. Sunny Beaches — One of the most iconic aspects of Naples is its surplus of beautiful beaches. Explore miles and miles of soft sand, hear live music, and more. Unique property choices — From gated communities to golf homes, waterfront estates, luxury condos, and more, Naples offers real estate to meet every buyer need. Realtor® satisfaction — Your real estate agent can make all the difference when it comes to buying a home. Amerivest Realty specializes in Naples real estate and will provide our experience to help you buy with confidence. Find Your Florida Home With Amerivest Realty With the holidays nearly over, many buyers are setting their sites on a new year and their new home. Florida is home to a large list of beautiful cities, towns, and suburbs to enjoy. Amerivest Realty specializes in real estate across the state, and we'll be happy to navigate your purchase to obtain ideal results. You can begin your search through our listings page or feel free to contact us if you need help narrowing your search. A local Realtor® will respond with detailed listings and market reports.

Welcome to the sunny city of Naples! This southwest Florida gem sits comfortably on the Gulf of Mexico and boasts a high quality of living for residents. So high, in fact, that Naples is often rated amongst the top cities to live in Florida. Residents benefit from a wide range of amenities, with new growth spurring new services.  If you have been considering buying a home in Naples, Florida, now may be the perfect time to team up with Amerivest Realty to achieve your goals. Our local Realtors® and experienced brokers work hard to simplify the process and promote optimal results. We love living in Naples, and our team is excited to share that love with new buyers. Keep reading for five interesting facts pertaining to why you should buy a home or condo in Naples, then head over to our listings page to begin your property search! 1 - Naples is Referred to as the "Golf Capital of the World" Renowned golfers and local enthusiasts flock to Naples to try one of the many courses available. The city has 92 golf courses to be exact, from the two renowned 18-hole Greg Norman courses at Tiburon to the original Country Club of Naples. Weekend enthusiasts and professionals alike can improve their shot and take on a variety of unique locales. Browse courses for a new challenge or set up shop at your favorite green. If you're an avid golfer, then you'll likely love living in Naples. 2 - The City Began as a Tourist Destination The late 1880s saw Naples as a the epicenter of development. The city was named so because its beauty surpassed that of the bay located in Naples, Italy. The introduction of the railroad combined with the development of the Tamiami Trail (bringing cars between Naples and Miami) spurred new development and promoted a life of luxury and comfort. Today, Naples is the epicenter for rest and relaxation where individuals can explore more than 30 miles of pristine beaches. The steady tourism brings increasing growth and job opportunities to the area as well. 3 - The Winter Living Can't Be Beat With an average annual temperature of 75 degrees Fahrenheit, it's easy to see why people love Naples all months of the year. Many people buy a home or condo in Naples to get away from the colder temperatures. Winters here are warm and welcoming, rarely getting below 50 degrees. While many people stay inside during the colder season, Naples residents like to get out and live life to the fullest. Many locals attend the annual Naples Wine Festival in Collier County, the nation's most successful charity wine festival, which collects proceeds to help underprivileged and at-risk children. 4 - Tourists and Locals Love the Shopping District and Art Scene The enthusiasm about the local art scene has drawn a lot of talent to the Naples area. Tourists and locals can navigate more than 100 art galleries across the city, resulting in media ranging from glass and stone sculptures to nautical-themed artwork, international pieces, and more. The influx of wealthy clientele to Naples has increased the demand for fine art, driving many local artists into the national spotlight.  5 - Naples is Rated as a Top Place to Retire The secret is out as to why Naples is such a great place to reside, but did you know that it is an equally ideal location to retire? US News and World Report has awarded this city for Best Senior Living. Retirees love the overall care, affordability, safety, and dining options available to them across Naples. You can find an ideal retirement community to settle down with the help of our trusted Realtors®! Search Naples, Florida Real Estate Today Amerivest Realty is here to help you buy the right home or condo to meet your needs and budget. Rely on our trusted technology and proven professionals to simplify your search from beginning to end. Ready to get started? Browse Naples real estate for market reports and available listings, then be sure to contact us if you need assistance.  

A home is often the single most valuable asset an individual or family owns. That fact alone means a thoughtful approach and careful planning are crucial when you enter the real estate market as a home buyer. Your credit score, the type of home loan you seek out, your financial ability to make a payment each and every month, and similarly foundational elements deserve some in-depth attention. When you start considering the amount of time you and your family will spend in your new home, how its location will impact the schools your children attend, the length of daily commutes to work, and many other factors, it quickly becomes clear that you need to take a detail-oriented approach to buying a house. Amerivest Realty is here to help you do exactly that. Keep reading to discover helpful and practical tips for buying a house. Along the way, you’ll learn how our Realtors® across Colorado and Florida can offer valuable support throughout the process. Get Ready to Secure a Mortgage and Buy a New Home There’s plenty of work you can complete before you ever set your eyes on a specific home and submit an offer. Ideally, you’ll work through the mortgage pre-approval process, which we’ll detail below, before you narrow down your prospects or select the home you most want to purchase. Similarly, you should build a strong understanding of your current financial position, and limit or stop certain activities that could impact your credit score or raise red flags for lenders, well before you make a decision to buy a home (two more topics we’ll dive into later on). The time you invest will pay off: You’ll be ready to confidently and capably move ahead in the home buying process, regardless of the current state of the housing market. And that could mean the difference between an accepted offer and a longer process with more bids, uncertainty, and time taken until you can finally make your move. 1 - The Importance of Pre-Approval as a Buyer In the context of purchasing a new home, pre-approval refers to the process a lender completes to determine the maximum amount a client can borrow for a home loan. This is incredibly valuable because: Pre-approval establishes a price range in your search for a new home. By taking the maximum amount approved into account, you can focus on homes with an asking price that fit into the loan’s limits. You can focus more on finding the home that’s right for you. The lender provides a pre-approval letter, which clearly demonstrates your ability to (at least conditionally) secure a mortgage loan. Sellers often ask for a pre-approval letter before they move forward on an offer. Having a pre-approval letter that’s ready to share demonstrates that you’re not only serious about the process, but organized and engaged as well. You can learn about the different options available for a loan, and how they might benefit you, through a detailed discussion with your lender. You can uncover potential issues related to your credit and, ideally, address them. It’s important to note that, despite its name, pre-approval does not offer a complete and total guarantee that you will receive a home loan when you submit your application. While it’s a strong indicator that you have the financial means to secure a loan, there are still some circumstances that could lead to a denial. You might have a major change related to your assets, income, and debts between pre-approval and final approval that causes your lender to reconsider eligibility. Outside of your own finances, if the appraised value of the home is significantly lower than the sale price, your lender likely won’t want to take on that kind of risk and may not approve the loan. In this and similar situations where an issue exists with the home, such as a problem with disputed ownership or a lien on the title, you can still use your pre-approval to your advantage if you start the buying process over with a different home. One last detail around pre-approval to keep in mind: It doesn’t last forever. Most pre-approval letters are only good for 60-90 days, depending on the specific rules set by your lender. You can renew your pre-approval, and the process is relatively simple as most of the needed information is already in the hands of your lender. However, the pre-approval process requires a hard inquiry into your credit file. The impact is limited, but it can lower your score to an extent. When you seek out pre-approval, your best bet is to be ready to start the buying process if and when you receive your letter from your lender. 2 - Have Your Down Payment Ready The down payment is critical to most home purchases. While certain mortgage options eliminate the need for down payments, such as a USDA or VA loan, they’re not available to everyone or applicable to every real estate transaction. Ideally, you should have 20% of your new home’s total price saved to use as a down payment. Having this substantial amount of money set aside boosts your chances of approval on a mortgage application, and can help you access more attractive terms and conditions, like a lower interest rate. In the long run, paying more upfront means lower costs over the life of the loan. Many lenders are willing to work with a home buyer who has saved in the range of 10-15% for their down payment. This can be an effective option if you have sizable savings ready to put toward a home purchase, but can’t realistically bring together the ideal 20% of the total cost before moving forward. This approach can lead to additional costs, like a higher interest rate or the need for mortgage insurance, to the table. Those changes may have a long-lasting impact on your finances, with many years of higher payments to consider. However, moving forward with a home purchase can still be the right decision. On a purely financial level, higher costs can still be worth it if your home appreciates in value and offers a positive return in the future. And, while costs are especially important, home ownership is more than a decision based only on money. A space for yourself and your family that you control can offer unique and powerful benefits related to your quality of life. If you can’t put a full 20% down payment on the table, be aware of the increased financial commitment, but take the other valuable aspects of home ownership into account when deciding whether or not to move forward. Need assistance? Try our Mortgage Calculator to set the terms of your loan and applicable payments for a clearer picture. 3 - What NOT To Do Before Buying a House A lender generally wants to see a high level of reliability from an individual or couple applying for a mortgage. Recent life changes that negatively affect your credit score and report as well as your debt-to-income ratio, or that more generally indicate a lack of stability, can lead to a denial of your application. Avoid the following actions until your application is approved and you officially own your new home: Making a major purchase, like a boat or car. Canceling or opening new credit cards. Paying your bills late or skipping a payment, especially for an existing mortgage. Changing your job. Depositing large sums into your banking accounts. Doing anything that leads to a hard credit inquiry or could significantly change your credit score. A home is one of the most important assets the average person can own, in terms of both its value and its function. While it can certainly be inconvenient to take on these activities during the home buying process, finding a new house on a shorter timeline and with fewer complications will likely be worth it. Finding a Great Real Estate Agent Your real estate agent should be a committed professional with deep knowledge of this industry in general and your local market in particular. How can you find the best real estate agent possible to support your goals and make the process as smooth as it can be? 4 - Choose a Realtor® as Your Agent One foundational piece of advice: Working with a Realtor® means having a reliable real estate professional who is not only licensed, but held to a high ethical standard through their membership in the National Association of Realtors® (NAR). Real estate agents go above and beyond the basic standards of the profession when they commit to becoming a Realtor®. The NAR Code of Ethics states: “Realtors® pledge themselves to protect and promote the interests of their client. This obligation to the client is primary, but it does not relieve Realtors® of their obligation to treat all parties honestly.” When you work with a Realtor®, you can count on the assistance and support of a professional who is directly obligated to put your best interests first. You also don’t have to worry that an agent’s desire to prioritize your needs could negatively impact the other parties involved, because the NAR Code of Ethics requires fair dealing with all stakeholders. The ability to place full trust in your Realtor® is incredibly valuable, but not the only benefit these professionals bring to the table. NAR members also have access to market data and services that assist in managing transactions, Realtor.com explained. Ready to find your Realtor®? Search our agents by name to get started! 5 - Ask Plenty of Questions While all Realtors® have the skills and knowledge needed to capably handle a residential real estate transaction, these professionals can have differing areas of expertise and past work to draw insight and guidance from. Every agent’s background is different, so choosing the one who can best support your needs is crucial for a straightforward and successful process. If you have specific needs related to a home — perhaps you’re focused only on the high-end luxury market, for example — ask potential agents about their experiences working with clients who purchased a similar type of house. You can ask more general questions, too. Has your Realtor® successfully supported buyers in a seller’s market in the past? Do they know any qualified home inspectors? Are they working with fellow Realtors® to bring you new information about a home that aligns with your needs? With a few questions, you can ensure your Realtor® offers the best combination of skills and experience to support your needs. Act Carefully Before Closing: Inspections and More Once you have an offer accepted, you’re close to the finish line. There are still some key needs to address, however, before you can close on the home. 6 - Make Sure You Have a Home Inspection A home inspection is crucial for assessing any current problems or potential future concerns within residential real estate. Your mortgage lender will have a home appraised before finalizing the necessary documents. But that activity, which focuses on determining the home’s value and limiting risk on the part of the loan provider, is not equivalent to a home inspection. The payment you make to a qualified home inspector is always worthwhile, as they can discover issues that: May make the house no longer worthwhile in your eyes, allowing you to avoid purchasing a property with serious issues. Point out more minor problems that can easily be addressed in the present, but could otherwise go unnoticed and cause more serious damage as time passes. Give you leverage in the negotiation process. You may be able to save money on closing costs or the sale price of the home by raising an issue discovered by a home inspector. You should recognize that home inspections don’t address every single potential issue that could exist in a house. Inspectors are limited to finding what is visible to them as they carry out their duties. They won’t knock a hole in a wall to check for water damage or mold, for example, nor look inside the service lines that connect a home to its water supply (although they do inspect for visible leaks and cracks). Don’t take a successful inspection as a guarantee that there are absolutely no issues already present, or that could arise after purchase. Still, home inspections cover an awful lot of ground. In the hours that a professional spends moving throughout a home and checking for defects and faults, they cover everything from air flow and the safety and usability of electrical sockets to the condition of the roof and compliance of wiring with relevant safety codes. You can learn a lot from the report your inspector generates and any issues they choose to bring up directly. 7 - Be Prepared for Closing Day Closing day is a major event — the home you’ve put so much money, time, and effort into owning will officially become yours! Here are a few pieces of advice to make closing as successful as possible: Bring Everything You Need The good news on closing day is that you aren’t responsible for bringing that much to the table. As long as you can prove your identity and offer payment, you’re usually good to go (we’ll look at some exceptions below). But what happens if you forget your driver’s license, or your checkbook is on the kitchen counter instead of in your pocket? You probably won’t miss out on the opportunity to finalize the purchase of your new home, but you’ll have to make everyone wait while you sort out the issue. The last thing you want to do is throw a wrench into the process when it’s so close to completion. To that end, make sure you have a government-issued photo ID and your form of payment with you before you start your trip to the designated location. This is a situation where double-checking is worth it, even if you’re already sure you’re ready to go. And if you’re buying the house in both your and your partner’s names, be sure they have their ID, too. Make the Meeting Your Top Priority for the Day Closing day represents what is likely one of the single largest financial transactions in your lifetime. With that in mind, it might be surprising to hear that the process can be over in less than an hour. However, there’s always the potential for a complication to arise, like a delay in processing the necessary documents. While you don’t need to take the entire day off from work, you should block off at least a few hours for the appointment and build in the estimated length of the trip to and from the office as well. You might want to give yourself some time to celebrate your home purchase, too. Once the paperwork is done, closing can be an opportunity for some festivities. Budget a generous amount of time when traveling to the meeting as well as for the meeting itself — you might not need it, but it’s far better to avoid any tight scheduling during such an important day. Keep in Contact With Your Realtor® Your Realtor® is just as eager as you are to close the deal and make things official. They can offer you support and guidance on closing day, just like they did throughout the entire home buying process. A check-in the morning of your appointment can be a good way to make sure you bring everything for which you’re responsible. While most closings only require the buyer to prove their identity and pay, certain circumstances might necessitate some additional documentation. Proof of homeowner’s insurance is just one example. It’s not always needed, but often is. There are other situations where you might need to bring more information or documents, so make sure you communicate with your agent ahead of time to make sure all responsibilities are addressed and you have everything you need before arriving. Finding Your Next Home With Amerivest Realty Amerivest Realty is here to support your search for your next home. We’re committed to providing high-quality and consistent support for each and every one of our clients. That starts with sharing useful guidance for everyone considering a new home purchase and doesn’t end until the closing process is finalized and you have the deed, keys, and everything else you need in hand. Our property listings page offers many options to narrow down your options to only the most relevant ones, and our Independent Realtor® Associates can provide expert assistance and support. Browse our site to begin your search or contact our team to get started!

Florida is home to a wide range of luxury properties, including high-end condos, sprawling estates, natural spaces, and more. Amerivest Realty is here to help you find the perfect real estate to match your life and goals. Our team knows how to navigate luxury real estate processes, and we're happy to help you secure a home. Search Luxury Real Estate Many buyers move to Florida to enjoy the finer things in life. Whether that be an abundance of sunshine, a plethora of outdoor activitives, or a uniquely crafted estate, you're sure to find an ideal fit for your property goals with the Amerivest team. Naples The city of Naples happens to be among the most affluent zipcodes in the country, and offers buyers a dynamic range of properties. Search golf communities such as Naples Heritage or Hammock Bay, browse gated neighborhoods such as Berkshire Lakes, and more.  If you're in search of your dream home, Naples may be a great place to start. Find a local Realtor® now to start your search! Palm Beach With a current average listing price over $3 million dollars, Palm Beach offers numerous luxury homes and real estate to match the upscale area. This city has a rich history focused on the finer things in life, bringing in unique shops and eateries not found elsewhere across Florida. You can also search for luxury real estate in nearby areas such as West Palm Beach. This city  Bonita Springs Another affluent area, Bonita Springs offers ideal properties at a lower price per square foot. Buyers hoping to maximize their purchase can find luxury homes in Bonita Bay, Pelican Landing, and more. Residents, coming from all walks of life, consistently rate Bonita Springs as a top place to live.  Estero Estero, Florida offers high-end properties ranging from luxury apartments to large-scale development opportunities. You can find properties surrounded by natural landscapes, as well as more densely populated suburban neighborhoods. Browse available properties to see if any fit your goals, or contact us to see if we can lend a hand. Miami The big city of Miami is home to a diverse population and a wide range of high-end properties. Residents enjoy upscale living downtown, spacious relaxation in the suburbs, and everywhere in between. Reach out to one of our Realtors® to find an ideal fit  Buy Your Home or Condo in Florida No matter the or budget or location, Amerivest Realty is here to offer complete peace of mind to fit your plan. Our local real estate firm provides turnkey services throughout the real estate process. We know how to get things done smoothly, and will be happy to lend a hand. Get Started Today Take the right steps now to optimize your property purchase. Reach out to our local team online to get started!

The process of buying a home can be simplified with the right professionals at hand. Amerivest Realty supports nearly 500 Realtors® in creating seamless results for clients across Colorado and Florida. Our real estate brokerage firm focuses on the experience for clients, whether they are renting, buying, or selling their property. Amerivest offers modern tools and industry expertise to ensure that individuals and their agents maximize their real estate endeavors. Learn more about a few of the services we offer, and feel free to browse our available listings when you are ready to get started. Find Your Home's Worth Before buying or selling your home in Colorado or Florida, it is important to determine what your home is worth. Rely on Amerivest Realty for convenience and complete peace of mind. Filling out our form is simple and fast, enabling you to gain an accurate valuation of your property. As a starting point, finding your home's worth helps to adjust your real estate goals and plan. Buy or Rent a Home Buying a home in Colorado or Florida is no small undertaking. Amerivest Realty partners with industry professionals to make browsing property listings and finding the right place a snap. Simply search our available listings by city or neighborhood to find pertinent properties. You can also check our recently sold homes to get a better idea of recent market conditions. Individuals looking for a place to rent can rely on Amerivest for new listings. You can browse local homes for rent across Colorado and Florida to help find an ideal lease. Sell Your Home If now is the right time to sell your property, take confidence knowing that Amerivest Realty provides accurate data and powerful support. Our team can help every step of the way, from an inital consultation to the delivery of keys to the new owners. You can get the most out of your property with a plan made in coordination with one of our Realtors®. If you have your own real estate agent, we can simply help to simplify the process while maintaining your professional relationship.  Otherwise, you can reach out so we can learn more about your property goals.  Find a Professional Realtor® Quality and professionalism matter when it comes to buying or selling real estate. All associates of Amerivest Realty are certified Realtors®, meaning they abide by the Code of Ethics of the National Association of Realtors® (NAR). As more than a real estate agent, these professionals can help find the best path for your property plans. Get Started With Amerivest Realty Our team is here to serve as America's real estate company. Rely on our professionals to simplify all of your property needs, from initial evaluations to closing day. Ready to get started? Browse our property listings by city and state to narrow down your search, then be sure to get in touch with us if you need assistance. We look forward to working with you!

Practical Guidance and Actionable Advice Real estate can be an especially rewarding career. Once you build up your reputation as a Realtor® and develop an understanding of your local market, you can enjoy plenty of opportunities to form relationships, close deals, and help your clients find the home of their dreams — and potentially make a tidy profit in the process, too! How can you start gathering that knowledge and experience? What does it take to position yourself as a dependable and valuable asset for a buyer, seller or both groups? If you’re just starting out in your real estate career, you’ve probably asked yourself these questions. Keep reading to find out the answers. Foundational Tips for Success as a Real Estate Agent The real estate business is unique, to say the least. A Realtor® generally earns money solely on commission from successful transactions. While Realtors® have to work under the supervision of a brokerage, they do not usually form a traditional employee-employer relationship. Keeping this context in mind is important for truly understanding the field of real estate. Building Your Own Expertise Honing your talents as a real estate agent is a critical consideration. While you might have the opportunity to learn from a more experienced agent or broker, the best way to build knowledge and expertise is by taking the lead in your own career. The good news is that you have plenty of options for free and low-cost real estate education. Your local board of Realtors® offers learning resources and educational seminars. Similarly, there’s plenty of opportunities to develop your knowledge of real estate through state and national conventions. You can also consider paid training if the free alternatives related to a specific area of real estate fall short. Managing Time Effectively Real estate agents do plenty of independent work, from marketing properties for their clients to setting showings and working through the details and potential difficulties of a sale. You’ll need to efficiently set your schedule each day, taking your own needs and those of your clients, and potentially your brokerage, into account. There isn’t a single method for time management that’s objectively best for all real estate agents — everyone works differently. However, you should consider: Prioritizing your most crucial tasks - And be sure to regularly assess the relative importance of responsibilities you need to address in the short-term future. Carving out time to take care of all your obligations - This includes key considerations like finding leads and directly working with clients, of course. It also means managing your professional finances, marketing yourself, reviewing trends in your local market, conducting market analysis, and more. Building your calendar around events with fixed times - Events like showings and meetings should be planned, then fill in the remaining time with more flexible and less pressing work. Recognizing the workload - Throughout your career as a real estate agent (and especially when starting out), you may have to put in significantly more time than a “normal” 40-hour work week. Making the Most of Listings Listings are one of the most crucial assets for a seller’s agent, no matter how much experience they have in the industry. These profiles of homes on the market are absolutely crucial for attracting buyers, and seller’s agents play a pivotal role in creating and refining them. While buyer’s agents don’t generate listings for their clients, they rely on these detailed descriptions to advance their search for properties that align with buyers’ needs and expectations. You can back this information up with your own data (such as a mortgage calculator) for added support when determining a price point and more. Creating outstanding listings should be a top priority for every seller’s agent. A strong listing highlights all of the positives of a specific piece of property through text and images, painting as complete a picture as possible and addressing common questions. When the information shared in a listing excites and entices the audience, it’s that much easier to attract potential buyers and start working to close a deal. How can you build the best possible listings? Take this advice into account as you develop profiles of the homes owned by your clients. Recognize the Importance of Digital Interactions According to the National Association of Realtors® (NAR), 97% of buyers use the internet to help find a new home. Additionally, separate research from the NAR found 47% of buyers start their searches by looking at properties online, while just 18% get in touch with a real estate professional first. With online listings now the standard in the real estate industry, you need to take this primarily digital format into account when creating new listings and updating existing ones. In the past, limitations related to the available space on a page and the resolution at which images could be printed put some restrictions on the amount of content present in a given listing. While you’ll still need to take those limits into account when placing a listing in physical media, like a newspaper, magazine, brochure or booklet, the majority of interactions between potential buyers and this information will likely occur online. This digitally focused approach gives you more room to clearly and completely define the property, as well as to highlight its strongest points. Effective staging of a home is a foundational part of strong listings. It provides plenty of benefits beyond the photos that prospective buyers will review online or in print, too. Prioritize Staging You can look at staging as part art and part science. There are some general best practices to guide your efforts, but many of the specifics will come down to your understanding of the space and how to make it look as attractive as possible. In general, a staged home should be inviting and welcoming to the broadest relevant audience. It’s important to get a feel for the local market and the types of buyers you can expect to express interest. Consider how staging a home to attract a young family could result in a different appearance than one staged with a single, upwardly mobile professional or a retired couple in mind. However, staging shouldn’t get too specific. Your ultimate goal is to draw attention to the best aspects of the space and, if necessary, minimize its deficiencies. A general approach is perfectly fine for areas where a variety of potential buyers may view the listing or tour the home. The Close shared a list of mistakes even experienced real estate professionals can make when setting up a home for photography, tours and eventual sale, including not staging exterior areas and using staging furniture that’s too large for the space it’s in. It’s just as important to recognize what not to do — the choices that can discourage buyers — as it is to take the steps in staging that encourage a sale. While The Close’s article offers good advice in terms of broad principles, there’s no guide to tell you if a specific pattern or color will work well on an accent wall or clash with the existing colors and staged furniture in the room. You’ll need to develop your own understanding of interior design. The International Association of Home Staging Professionals (IAHSP) offers accreditations and educational materials to support these efforts, and there are plenty of other options out there to consider. Additionally, your broker or an experienced Realtor® can offer some advice about how to stage a home or help you troubleshoot in specific situations. If interior design simply isn’t your forte, you could choose to work with a professional home stager. While you’ll have to pay for the service, you can outsource the time and effort. Look for accredited professionals, such as those certified by the IAHSP, and be sure to review examples of their work to find a good fit for the market and types of properties you usually work with. Emphasize High-Quality Imagery Photos and text both play important roles in a successful listing, but images often do much of the heavy lifting. When a potential buyer tries to visualize what life in a new home would look and feel like, photos are often their main source of inspiration. To that end, every single listing you generate should include a wealth of imagery that entices buyers and encourages them to set up a showing, attend an open house or reach out for more information. You should have enough photos to paint a complete picture of the interior and exterior of the home and highlight any particularly attractive features. There are plenty of considerations to make when taking listing photos, to the point where some real estate professionals will turn to a service provider to handle this task. With the increasing popularity of virtual tours and video in listings, working with an experienced real estate photographer who can address these needs — and others, like creating a video tour — might be in your best interest. If you choose to take on the photography yourself, you need to think about: Your camera: A smartphone camera probably won’t be enough to create attractive, high-quality photography. You’ll likely need a digital camera and the training to use it effectively. Composition: Each photo should show a room in its best possible light to draw the attention of potential buyers. Understanding basic photography concepts, like proper composition, can support better results. Your editing abilities: Applications for photo editing and retouching can turn a so-so image into an excellent one, but you must know how to utilize these programs to do so. Lighting and staging: You need to consider how the home you want to sell will look in photos as well as during showings and open houses. That includes the placement of furniture and accessories as well as the light level in each room. Standing Out With Real Estate Marketing You could have an incredible aptitude for building relationships, finding the most relevant listings for your client and influencing negotiations in their favor. But if no one knows about your career as a real estate professional, you won’t have many opportunities to demonstrate your talent. That’s why effective marketing is absolutely crucial to becoming a successful real estate agent. How can you raise your profile and start building relationships with clients? As a new real estate agent, you could: Look at options for direct mail, email and social marketing. All are effective paths to finding clients, although social media is increasingly popular and useful. If you’re new to using social media to support your business, talk to your mentor and seek out information and courses offered by your local association of Realtors®. Work at open houses put on by a fellow Realtor®, to potentially find both clients and listings. Build a professional website. This can serve as a one-stop source of information for potential clients, and can be much more organized and in-depth than social media profiles and pages. Define and target your ideal market. It might be first-time homeowners, mid-level properties, the luxury market, or something more specific, like a certain profession. When you have a clear picture of who you want to work with, whether as a seller’s or buyer’s agent, you can focus your marketing on the channels relevant to them. Become an expert in the market you work in. Learn about and stay current on pricing trends. Note common issues and concerns and share them with clients to keep them informed. Have an understanding of the boundaries of area school districts and how location can affect access to other services. Develop local connections with clubs and charities. Just make sure you support the organization itself and don’t only use it as an avenue for marketing. For marketing to be truly successful, you need to commit to marketing for a significant period of time. You may not have dozens of clients getting in touch after one round of mailers or a few weeks of social media marketing, but consistent efforts can pay off. Similarly, you must budget for marketing appropriately. In general, a Realtor® should set aside 10-12% of their previous year’s income for outreach. As a new agent, look to your broker and mentor for guidance about marketing budgets. Building Long-Term Success As a Real Estate Agent Long-term success in the real estate business is most often the result of dedication and years of investment into marketing and building a client base. Good habits that start at the beginning of your career will pay off over time. Successful Realtors® have large networks of past clients who choose to continue that partnership when they choose to purchase their next home. Those satisfied customers may also provide referrals, as their own friends, family and coworkers enter the market for a new home. Experienced agents can also choose to become brokers, completing additional education and licensing that qualifies them to own a real estate firm and sell property on their own. Leading a brokerage isn’t easy — you will need to oversee your agents and ensure they act responsibly and ethically. However, it opens additional career paths, like working as an independent agent or adding property management to your professional portfolio. A Simple & True Brokerage Partner for Realtors® Amerivest Realty is committed to supporting Independent Realtor® Associates by helping them develop their careers. We offer a knowledgeable and committed support team for your benefit along with resources for networking, training and much more. And our commission plans couldn’t be any easier to understand. Learn more about partnering with Amerivest as an Independent Realtor® Associate or contact our team for complete assistance. We look forward to speaking with you!