Top-producing Amerivest Realty brings a transaction history of more than 5,000 sales valued at nearly $2.5 billion across Florida, Colorado, Minnesota and Wisconsin TORONTO & NEW YORK – Nov. 4, 2024 – The Real Brokerage Inc. (NASDAQ: REAX), a technology platform reshaping real estate for agents, home buyers and sellers, today announced that Amerivest Realty, led by industry veteran Joe Ballarino, has joined Real. The addition brings 400 agents serving clients across Florida, Colorado, Minnesota and Wisconsin. Ballarino brings nearly 30 years of technology and real estate experience. He began his real estate career as an agent at Winfield & Associates, Amerivest’s predecessor, in 1994. He rose through the ranks and took full ownership of Amerivest in 2016, transforming it into a multi-state online brokerage. In addition to a successful career as a brokerage leader, Ballarino has served as President of the Naples Area Board of Realtors®. He also held the role of COO of Real Estate IS, a technology subsidiary of Florida Realtors, where he launched Form Simplicity, a transaction management platform. He has also been actively involved in Florida Realtors and the National Association of Realtors®, serving in various leadership roles. “Joe’s commitment to technology and education equips agents with the tools to elevate client service,” said Real President Sharran Srivatsaa. “This aligns seamlessly with Real’s mission of innovation and excellence, and we’re excited to support Joe and his team as they continue to push boundaries in the industry.” Since taking full ownership of the brokerage in 2016, Ballarino has expanded Amerivest into a technology-driven brokerage supporting agent growth with innovative tools and training, closing nearly 5,000 home sales worth close to $2.5 billion. In 2023, Amerivest achieved about 1,000 sales valued at more than $500 million. “Amerivest was built on the foundation of empowering agents with the tools and technology to succeed,” Ballarino said. “Joining Real allows us to take our platform even further, providing agents with unparalleled resources while tapping into Real’s collaborative culture.” About Real Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence throughout the U.S. and Canada, Real supports more than 22,000 agents who use its digital brokerage platform and tight-knit professional community to power their own forward-thinking businesses. Forward-Looking Information This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding Real’s ability to continue to attract agents. Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to Real’s business objectives, expected growth, results of operations, performance, business projects and opportunities and financial results. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets, economic and industry downturns, Real’s ability to attract new agents and retain current agents and those risk factors discussed under the heading “Risk Factors'' in the Company’s Annual Information Form dated March 14, 2024, a copy of which is available under the Company’s SEDAR+ profile at www.sedarplus.ca. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Investor inquiries, please contact: Ravi Jani Vice President, Investor Relations and Financial Planning & Analysisinvestors@therealbrokerage.com908.280.2515 For media inquiries, please contact:Elisabeth WarrickSenior Director, Marketing, Communications & Brandelisabeth@therealbrokerage.com201.564.4221

At Amerivest Realty, we prioritize the interests and well-being of our clients above all else. In our commitment to uphold the highest standards of integrity and transparency in every transaction, we have instituted a policy that goes beyond standard industry practices: requiring a written seller’s disclosure for every property transaction. This requirement isn't mandated by law, but at Amerivest Realty, we believe in setting higher standards to benefit everyone involved in the buying and selling process. The Importance of a Written Seller’s Disclosure A written seller’s disclosure provides a clear record of the condition of the property at the time of sale. This document is crucial, even if the seller has never lived in the property. It allows the seller to provide detailed information about the property’s state, including any known issues or potential concerns that might not be visible during an ordinary inspection. Here’s why this matters to you: Enhanced Buyer Confidence: As a buyer, receiving a detailed disclosure gives you a clearer understanding of what you are purchasing. It helps set the right expectations and reduces the likelihood of unpleasant surprises after you have closed the deal. Reduced Risk of Post-Sale Disputes: With a written disclosure, all parties have a documented reference that can significantly diminish the chances of disputes over undisclosed issues. This leads to smoother transitions and more satisfied parties on all sides of the transaction. Transparency Leads to Trust: Knowing all the facts before making one of the most significant financial decisions of your life fosters a sense of trust between buyers and sellers, facilitated by our Amerivest Realty associates. Clarifying Legal Requirements While disclosure of material facts affecting a property’s value is required by law, it is not mandated to be in writing. However, Amerivest Realty enhances this requirement by mandating that these disclosures be documented in writing. This approach not only aligns with legal expectations but also significantly bolsters the documentation and transparency of the transaction. Benefits to Sellers Sellers also gain substantial benefits from providing a written disclosure: Protects from Future Liability: By disclosing known issues up front, sellers can avoid potential claims or legal actions from buyers after the sale. Speeds Up the Sale Process: Transparency can expedite the negotiation and decision-making process, as buyers may be more willing to commit when they feel fully informed. Enhances Reputation: Sellers who are open about the state of their property are often seen as trustworthy, which can be advantageous in future real estate dealings. Why Choose Amerivest Realty? Choosing Amerivest Realty means working with a team that stands for transparency and ethical practices in all aspects of our operations. Here’s why this matters: Commitment to High Standards: Our policy of requiring written disclosures is a testament to our commitment to high standards and ethical practices, ensuring that all parties are treated fairly and with respect. Experienced Associates: Our associates are trained and experienced in navigating the complexities of real estate transactions, ensuring that disclosures are complete and accurate. Consumer Protection: We aim to protect our clients through proactive policies that help avoid complications and disputes, making each transaction as smooth as possible. Tailored Services: At Amerivest Realty, we understand that every client's needs are unique. We tailor our services to meet your specific requirements, ensuring that you receive personalized attention and care. In choosing Amerivest Realty, you are partnering with a real estate company that values transparency and trust as much as you do. Our requirement for a written seller’s disclosure is just one of the many ways we protect our clients and ensure that every transaction is handled with the utmost integrity. For more information on how we can help you navigate your next real estate transaction, contact Amerivest Realty today. Let us show you how our commitment to excellence can make all the difference in your real estate experience.

As Joe Ballarino, President & CEO of Amerivest Realty, with a brokerage that proudly serves nearly 500 Realtors® across 4 states, I would like to share my insights on the recent settlement agreement announced by the National Association of Realtors®.  This agreement has sparked a significant conversation about the future of real estate transactions in the United States, particularly regarding commission structures and the role of Realtors®. First and foremost, it's essential to acknowledge that commission rates have been negotiable for as long as I have been licensed, since 1994. The real estate industry has seen various alternative brokerage models come and go over the years. Despite these changes, one constant has remained: the market has effectively determined commission rates based on the value of services provided by Realtors®. This equilibrium suggests that the rates charged are both correct and just, reflecting a fair market price for the valuable services Realtors® offer to both buyers and sellers. The recent settlement and the discussions surrounding it may bring about certain adjustments in how real estate transactions are conducted. However, it's crucial to understand that these changes are not entirely unprecedented. The real estate market is dynamic and has always adapted to regulatory changes and market demands. In light of the settlement, it's possible that Realtors® may face additional responsibilities to comply with new regulations. Such increased workload could logically lead to an adjustment in commission rates to cover the added efforts required by our industry professionals. Therefore, contrary to concerns about reduced earnings for Realtors®, the outcome of this ruling might necessitate an increase in rates to compensate for the extra work now imposed upon the industry. In summary, while there may be minor adjustments in the day-to-day processes for Realtors®, I anticipate little change for consumers. The transaction process managed by Realtors® is expected to continue compensating professionals at the same or possibly higher rates than currently observed. The location of these rates on the closing statement is, in essence, a matter of semantics. What remains clear is the indispensable value Realtors® bring to the real estate transaction, a value that is recognized and appreciated by both buyers and sellers across the United States.